© UNICEF/NYHQ2010-0909/Shryock
IKEA has helped provide an education to over 5.5 million children in Africa thanks to the 2011 IKEA Soft Toy campaign.
The annual global campaign raised over AUD$8.5 million to support UNICEF’s Schools for Africa program in seven countries as well as two projects in Russia and China.
This support allows UNICEF to train teachers in child-friendly teaching methods, supply educational materials like pencils, books, bags, rebuild schools and provide clean water and better toilets all helping increase school attendance rates.
“We would like to extend a heartfelt thank you to the Australian staff and customers at IKEA stores for their contribution to this terrific outcome and helping make a difference to the lives of children around the world,” said UNICEF Australia Chief Executive, Dr Norman Gillespie.
As part of the IKEA Soft Toys campaign the IKEA Foundation donates 1 euro for each of the 12.4 million soft toys, children's books and children’s meals sold in over 300 IKEA stores worldwide from November 1 to December 31. Since 2003, the annual Soft Toy campaign has generated over AUD$57.9 (€47.5) million in donations for UNICEF and Save the Children, helping eight million children in close to 40 countries.
“You buy a gift for a child you love, and you help provide an education to a child you may never know,” said IKEA Australia Sustainability Manager, Annie Chandler. “It's a chance to engage the 626 million annual visitors to IKEA stores worldwide, while expanding awareness among customers and co-workers of the power of education to transform children's lives.”
IKEA has supported UNICEF for over 10 years through philanthropic donations, cause-related marketing promotions and in kind assistance. In 2010 IKEA Family launched in Australia with UNICEF nominated as a beneficiary.
For more information on how IKEA is supporting UNICEF's work with vulnerable children, please click here.
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