Gamers across Australia and around the world are uniting to donate their time and fundraise to support children living in conflict.
Interested in taking part? It's easy! During March and April 2023, go live with your favourite game, and ask your fans or friends to donate much-needed funds for Ukraine’s children via UNICEF Australia's Tiltify page.
For more information, join our Discord channel or sign up below.
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Gamers4Action: In support of Ukraine
About the war in Ukraine
On 24 February 2022, the war in Ukraine escalated, devastating the lives of children and their families. Over the past year, Ukraine’s 7.8 million children have been robbed of play, school memories, and time with friends and family. Yet, throughout it all, children have shown incredible strength, courage, support and love.
At the onset of war, UNICEF was on the ground, ramping up our efforts to deliver urgent life-saving supplies to children and their families, whether they were fleeing to neighbouring countries and beyond or bunkering down in air shelters and subway stations.
Since then, there has been significant damage to Ukraine's vital infrastructure, severely impacting children's access to electricity, water, sanitation and telecommunications. The conflict has displaced over 8 million people, the majority of which are women and children. Education has been disrupted for more than 5 million children; this is Australia's entire population of children. And an estimated 1.5 million children are at risk of depression, anxiety, post-traumatic stress disorder and other mental conditions.
The impact your fundraising can have
Working alongside our partners, UNICEF is on the ground providing urgently needed humanitarian assistance in a constantly changing and volatile situation. From safe water, sanitation and healthcare to education, safe spaces and psychosocial services.
- $10 can provide essential vaccines to safeguard 21 children against lethal illnesses including polio, measles, diphtheria, and more.
- $20 could help prevent anaemia and vitamin and mineral deficiencies for children by supplying 420 micronutrient sachets.
- $50 can provide five cosy blankets that can keep children's little fingers and toes warm and shield them from illness if they lack adequate warm clothing.
- $271 can help provide a School-in-a-Box kit so 40 children can continue their education.
Everything you need to start fundraising
Gamers4Action Guidelines
When fundraising for UNICEF Australia via online streaming, we strongly encourage you to take regular breaks and protect your health and wellbeing.
When fundraising for UNICEF Australia, wherever possible please aim to play friendly titles. Please ensure that no children are exposed to any content that is age restricted, and that no UNICEF imagery or logos appear in any violent gameplay.
UNICEF messaging, branding or engagement should not be present in-game when there is inappropriate content. Please only use the UNICEF campaign lock-up and content provided in the tool kit to promote your stream. The campaign lock-up can only appear on “safe” modes or displays such as the home page, during gaming breaks, loading page, and on the menu.
UNICEF cannot endorse or be perceived to endorse specific games, gaming companies or teams (including players and streamers) content and tournaments. This is for every sector, not just gaming, as UNICEF must remain neutral to allow us to continue working with governments, local governments and other not-for-profits to protect children.
Please add a neutrality clause in all related comms material (e.g., in the chat box):
"UNICEF refrains from engaging in controversies of a political, racial, religious or ideological nature and does not take sides in hostilities. Independence: Humanitarian action must be autonomous from the political, economic, military or other objectives that any actor may hold with regard to areas where humanitarian action is being implemented. UNICEF is independent of political, economic, military, security or other objectives".
We appreciate you gifting us your energy and platform. When promoting your support for UNICEF, please use the language: “I am in support of UNICEF’s Ukraine Emergency Appeal” or “in support of UNICEF Australia.”
Please do not reference or imply that UNICEF is paying you to be involved or that it is a partnership.
UNICEF has a strict policy of no nudity, foul language or children present when playing violent games or 18+ rated titles. Only play family-friendly titles when fundraising for UNICEF.
Please set up your campaign and link to https://tiltify.com/unicef-australia.
Please remember your time, and every single dollar fundraised goes to helping Ukraine children and their families and communities, so thank you!
Important Information
UNICEF does not endorse any products, goods, or services.
UNICEF refrains from engaging in controversies of a political, racial, religious or ideological nature, and does not take sides in hostilities. Independence: Humanitarian action must be autonomous from the political, economic, military or other objectives that any actor may hold with regard to areas where humanitarian action is being implemented. UNICEF is independent of political, economic, military, security or other objectives.