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UNICEF Australia is a children’s charity with the determination and care to deliver long-lasting impact for every child, no matter what.

UNICEF operates in more than 190 countries in some of the world’s toughest places to reach the most disadvantaged children. Here at UNICEF Australia, we work with local partners to raise children’s voices, defend their rights, and help them reach their potential at all stages of life, both in Australia and in neighbouring countries across Asia and the Pacific. We rely entirely on voluntary donations to provide lifesaving support; improve maternal and child health, education, and nutrition; and to respond to global emergencies such as the COVID-19 pandemic. 

Our Vision

A better world for children and young people, no matter what.  

Our vision is a better world where every child has the right to survive and thrive, learn, live in a safe and clean environment, be safe from violence, and have an equal chance of life. We want to see a better world where the rights of every child, in Australia and around the world are realised.  

For Every Child, A Fair Chance – UNICEF Australia

Our Purpose  

To improve the lives of children, especially the most vulnerable and disadvantaged. 

Our purpose is aligned to UNICEF’s universal desire to become an ever-more critical global partner in protecting children’s rights, in delivering results for the most vulnerable and disadvantaged children and young people, and in gathering more voices, hearts and hands to our common cause: children.  

Pre-school student excited when using technology supported by UNICEF in Viet Nam.
Pre-school student excited when using technology supported by UNICEF in Viet Nam.
© UNICEF/UN0610443/Linh Do

Our Strategic Plan 

Over the next four years we are determined to achieve our purpose of improving the lives of children. We will do this through relentlessly responding to emergencies and being ambitious in our partnerships and programs to achieve positive long-term impact in the lives of children. We will seek to operate through a culture of collaboration and innovation and be the trusted partner of children and young people, so their voice is heard and amplified on a national scale. Discover more about our 2025 Strategic Plan here. 

Relentless in emergencies in crisis 

We will be relentless and determined in our response to emergencies, responding to the needs of children in the most distinctive and effective ways possible. 

Ambitious in our partnerships and programs 

We will be ambitious and farsighted in our partnerships and programs, delivering impact for children at scale. 

Amplify voices of children and young people 

We will be the leading advocate for the rights and wellbeing of children and young people in Australia.  

Driven by collaboration and innovation 

We will be agile in our approach to collaboration and innovation.  

Fuel our impact through growth 

We will deliver increasing impact through growth. 

"Never give up, for this is just the place and time that the tide will turn."

Harriet Beecher Stowe

Discover who we are