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20 May 2021

The largest vaccine operation in history is underway—and Cotton On is rallying to help. The Cotton On Group is proud to partner with UNICEF as the first global retailer dedicating an in-store and online campaign to help deliver 1 million COVID-19 vaccines to the world’s most vulnerable.

The fundraising campaign kicks off in stores and online today until 4 July, with 100% of proceeds from the sale of Cotton On Foundation products going to support the delivery of COVID-19 vaccinations as part of the COVAX response, and diagnostic tests and treatments.  The initial vaccines will protect those most at risk and frontline health care workers and teachers, so they can continue to provide services and care for their community.

 “UNICEF is working to reach the most remote and vulnerable communities with vaccines, but they cannot do it alone. Our teams and customers around the world will raise vital funds to help UNICEF to distribute the COVID-19 vaccine and I know they will work hard to raise as much as possible.

"We have the chance to be remembered as a world that prioritized the most vulnerable, and I’m proud that Cotton On Group are helping UNICEF to do just that,” said Tim Diamond, General Manager of the Cotton On Foundation

In addition to helping deliver 1 million COVID-19 vaccines, Cotton On is continuing its own efforts to provide essential health services in Africa and South East Asia, communities where the Cotton On Foundation has an extensive history. 

Since 2007, in partnership with its team members and customers, the Cotton On Group has raised over AUD$120M through the Cotton On Foundation, to deliver quality education around the globe. 

 “There has never been a more important time to rally together to help respond to biggest crisis the world is facing right now because COVID-19 isn’t over for anyone, until it’s over for everyone,” said Tony Stuart, Chief Executive Officer of UNICEF Australia.

 Purchase select Cotton On Foundation products or donate across Cotton On, Cotton On Body, Rubi, Cotton On Kids, Factorie or Typo stores or shop at to make a difference today.*  

 One action, one pledge, one global cause.




“Through our Foundation’s unique fundraising model, we have supported vulnerable communities for the past 13 years. The impact of this pandemic has been felt right across the world and we’re proud to be part of the solution by helping communities get back on their feet” said Cotton On Group CEO, Peter Johnson.

“Children are only safe if everyone they rely on is safe. Vaccinating healthcare workers means children can get life-saving care. Vaccinating teachers means children can go back to school.” - James Elder, UNICEF Spokesperson

About Cotton On

Launched in Geelong, Victoria - the Cotton On Group has taken its authentic Aussie spirit to the globe.  With eight brands, over 1,300 stores operating in 20 countries, and 18,000 team members, they are one of Australia’s largest global fashion brands.  This major fundraising milestone further cements the Cotton On Group’s role as a purpose led organisation.

*UNICEF does not endorse any company, brand, product or service.