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UNICEF works with Goodwill Ambassadors who are passionate about giving every child a fair chance all over the world. They generously give their time, energy and passion pro bono to help raise awareness of our work to protect the world's children, no matter what. 

Here in Australia, we work with dedicated and passionate national Ambassadors who do incredible things. This outstanding group of individuals offer recognisable voices to our campaigns, provide opportunities to engage new audiences, act as spokespeople in the media and help fundraise in our mission to make the world a better place for every child. With their support, we are able to achieve incredible results for children and we thank each of them for their support, actions and passion.

You can check out the full list of Global Goodwill Ambassadors here. 

Pat Cummins© Sam Ruttyn / News Corp Aus

Australian Test Cricket Captain

Pat Cummins

Pat Cummins is an Australian Test Cricket Captain, family man and advocate for equal rights. Living in Sydney, Pat has spent much of his life travelling around the world, which has sparked a passion for protecting the world's most vulnerable children. Joining UNICEF Australia as an Ambassador in 2021, Pat volunteers his time to fundraise and bring awareness to programs like Indi Kindi, an early childhood education program in remote Australian communities. Pat was also a driving force behind the Australian cricket community's support for UNICEF's response during the 2021 India COVID Crisis.

Adam Liaw wearing a UNICEF shirt

Chef, TV presenter and author

Adam Liaw

Malaysian Australian chef, television presenter and author, Adam Liaw has been a dedicated UNICEF Australia Ambassador for over a decade. He won the second series of MasterChef and lives with his family of five in Sydney. He has been to Jordan and Burundi with UNICEF and seen first-hand the work our teams do on the ground. 

In 2022, Adam participated in UNICEF Global’s 4-Levels Nutrition Video to shine a light on child malnutrition around the world. Adam also travelled to Burundi in 2023 with UNICEF to learn more about childhood malnutrition and how students are learning to create vertical gardens. 

Edwina with her newborn baby

TV presenter

Edwina Bartholomew

Journalist, Sunrise presenter and mother-of-two, Edwina Bartholomew joined UNICEF Australia as an Ambassador in 2022. Edwina is one of Australia’s most well-known and well-regarded journalists, having worked in television and radio news for more than 13 years. Edwina has supported numerous UNICEF Australia campaigns, raised emergency funds for our Ukraine appeal and is passionate about maternal and neonatal health.  

Emma McKeon holding a signed swimming cap and smiling at camera

Australian Swimmer

Emma McKeon

Olympic and Commonwealth Games swimmer, Emma McKeon, is UNICEF Australia’s newest Ambassador joining in November 2022. Emma is the most successful Australian athlete at a single Olympics and the only female in the world across all sports to win seven medals at one Olympic Games, the 2020 Tokyo Olympics. Emma is passionate about global health issues and has supported numerous UNICEF Australia campaigns, raising over $20,000 for our Ukraine appeal and donating a signed swimming cap from the Tokyo Olympics.

An image of the four Wiggles

Children's entertainers

The Wiggles

The Wiggles are Australia’s most-loved children’s group and have entertained millions of families across the globe for more than 30 years. From the beginning they have been passionate Ambassadors, helping to educate children on important local and international issues. The Wiggles have been dedicated and passionate supporters of our work to protect every child and we love having them as part of our extended team! Last year, The Wiggles helped give the gift of education around the world.

Rae Johnston smiling at the camera wearing a UNICEF Australia shirt.

Journalist and TV Presenter

Rae Johnston

Rae Johnston is an award-winning STEM journalist and a presenter on NITV. She also produces and hosts a range of successful podcasts, including her most recent series, 100 Climate Conversations where she interviews visionary Australians about their response to climate change. Rae is a proud Wiradjuri woman born and was raised on Dharug and Gundungurra country in Western Sydney. Rae's passions include STEM, climate, gender equality and gaming. 

Carrie Bickmore and daughter Evie wearing beanies

TV and radio presenter

Carrie Bickmore

Australian talk show and Current Affairs Gold Logie award-winning television and radio presenter, Carrie Bickmore has been a UNICEF Australia Ambassador since 2012. Carrie currently hosts The Project on Network 10 and Carrie & Tommy on the Hit Network. She is a big advocate of our Mother's Day campaign every year and has inspired her audiences to fund incredible neonatal projects in the Asia-Pacific region. We love the article she wrote for Vogue in 2020 for our International Day of the Girl campaign.

Portrait of Callan

Australian actor

Callan McAuliffe

Callan McAuliffe is an Australian actor, known for his roles as young Jay Gatsby in the 2013 film The Great Gatsby and Alden in The Walking Dead. Callan has been a huge supporter of our emergency appeals, COVID-19, and is passionate about raising awareness about access to quality education around the world.

Portrait of Erica Packer

Australian model and philanthropist

Erica Packer

Erica Packer is an Australian model and philanthropist. She has three children and lives on the West Coast of the USA. Originally from Gunnedah in rural NSW, she is passionate about children's education and has funded incredible programs in Cambodia and Laos through the Erica Packer Project. In 2021 she created a bushfire response program that delivered community grants to the most affected areas possible. 

Portrait of Prof. Fiona Stanley


Professor Fiona Stanley

Professor Fiona Stanley is an Australian epidemiologist noted for her public health work, her research into child and maternal health as well as Indigenous health access. Former Australian of the Year, she is passionate about UNICEF's routine immunisation programs for children and regional health security for Australia's closest neighbours.  

Image of Rachael with a cricket bat


Rachael Haynes

Rachael Haynes is an Australian cricketer, mum to Hugo, and came on board as a UNICEF Australia Ambassador during the ICC Women's T20 World Cup 2020. She joined our For Every Girl campaign which highlighted the gender gap in sport and the potential of girls everywhere to be whoever they want to be. She joined fellow cricketer Alex Blackwell ahead of the World Cup to be interviewed by brave 11-year-old Gemma. 

Portrait of Dr. Susan Carland

Academic, author and TV presenter

Dr. Susan Carland

Dr. Susan Carland is an Australian academic, author and television presenter best known for her ongoing media presence speaking on her academic specialisation of women in Islam. A passionate supporter of UNICEF's work, Susan started her Ambassador journey by donating $1 to UNICEF for every hateful comment she received on her social media channels. Susan has taken part in multiple campaigns, including recording a Vaccine Diaries video alongside husband Waleed Aly.

Tara Moss in a wheelchair

Author, journalist, documentary maker and presenter

Tara Moss

Tara Moss is a Canadian-Australian author, documentary maker and presenter, journalist, and UNICEF Australia Ambassador. In recent years, she has been an incredible advocate for disability access and normalising wheelchair and walking stick use. She wrote a fantastic piece for us on International Day of People with Disabilities.   

Chris Mayer AO

Expert Advisor in Vaccines and Immunisations

Chris Maher

With a highly distinguished career on the frontline of polio eradication and immunisation program management, Chris Maher is UNICEF Australia's Expert Advisor in vaccines and immunisations. With over 30 years in the public health sector, Chris has worked for the World Health Organisation (WHO), has been involved in global immunisation and disease eradication programs and was awarded the title of Officer of the Order of Australia by the Government of Australia in 2018 in recognition of his work on global polio eradication. Chris is currently a Senior Specialist Adviser to Respond Global (an Australian-based organisation dedicated to supporting health emergencies).

Experts in their field support UNICEF Australia through media and other activations.

Erica Packer visiting a child-friendly place for Ukrainian children.
Erica Packer visiting a child-friendly place for children from Ukraine.

For any Ambassador related enquiries

Please contact Liz, our Ambassador Relationships Manager. We'd love to hear from you.