UNICEF works with Goodwill Ambassadors who are passionate about giving every child a fair chance all over the world. They generously give their time, energy and passion pro bono to help raise awareness of our work to protect the world's children, no matter what.
Here in Australia, we work with dedicated and passionate national Ambassadors who do incredible things. This outstanding group of individuals offer recognisable voices to our campaigns, provide opportunities to engage new audiences, act as spokespeople in the media and help fundraise in our mission to make the world a better place for every child. With their support, we are able to achieve incredible results for children and we thank each of them for their support, actions and passion.
You can check out the full list of Global Goodwill Ambassadors here.
Australian Test Cricket Captain
Pat Cummins
Pat Cummins is an Australian Test Cricket Captain, family man and advocate for equal rights. Living in Sydney, Pat has spent much of his life travelling around the world, which has sparked a passion for protecting the world's most vulnerable children. Joining UNICEF Australia as an Ambassador in 2021, Pat volunteers his time to fundraise and bring awareness to UNICEF programs. He's passionate about education and has visited ATAL Tinkering Labs across schools in India. Pat was also a driving force behind the Australian cricket community's support for UNICEF's response during the 2021 India COVID Crisis.
Chef, TV presenter and author
Adam Liaw
Beloved Australian cook, television presenter and author, Adam Liaw has been a dedicated UNICEF Australia Ambassador for over a decade. He won the second series of MasterChef Australia and lives with his family of five in Sydney. In 2018, Adam went to Jordan to visit the Zaatari Refugee Camp and in 2023, he went to Burundi (East Africa) to see first-hand the work our teams do on the ground.
From his 4-Levels Nutrition video, to raising awareness of emergencies, to UNICEF's Cook For campaign, Adam has been a huge support to UNICEF over the years.
TV presenter
Edwina Bartholomew
Journalist, Sunrise presenter and mother-of-two, Edwina Bartholomew joined UNICEF Australia as an Ambassador in 2022. Edwina is one of Australia’s most well-known and well-regarded journalists, having worked in television and radio news for more than 15 years. Edwina has supported numerous UNICEF Australia campaigns, raised emergency funds for our Ukraine appeal and is passionate about maternal and neonatal health. She's fronted UNICEF Mother's Day campaigns since 2022, raising funds and awareness of newborn healthcare in Papua New Guinea and Timor-Leste. She also celebrated UNICEF Australia's Minute of Loudness on World Children's Day.
Australian Swimmer
Emma McKeon
Olympic and Commonwealth Games swimmer, Emma McKeon became UNICEF Australia Ambassador in November 2022. Emma is the most successful Australian athlete at a single Olympics and the only female in the world across all sports to win seven medals at one Olympic Games, the 2020 Tokyo Olympics. Emma is passionate about global health issues and has supported numerous UNICEF Australia campaigns, raising over $20,000 for our Ukraine appeal and donating a signed swimming cap from the Tokyo Olympics. More recently, Emma celebrated children's rights on World Children's Day's through a Minute of Loudness and raised awareness of the importance of education on International Day of the Girl.
Children's entertainers
The Wiggles
The Wiggles are Australia’s most-loved children’s group and have entertained millions of families across the globe for more than 30 years. From 2008, they have been passionate Ambassadors, helping to educate children on important local and international issues. The Wiggles have been dedicated and passionate supporters of our work to protect every child and we love having them as part of our extended team! Together, UNICEF and The Wiggles created the Brave Little Books series, a monthly subscription pack that delivers 12 vibrant books and activity packs bursting with colour, stickers, and interactive challenges designed to inspire courage and resilience in children.
Journalist and TV Presenter
Rae Johnston
Rae Johnston is an award-winning STEM journalist and a presenter on NITV and became a UNICEF Australia Ambassador in 2023. Rae is a proud Wiradjuri woman born and was raised on Dharug and Gundungurra country in Western Sydney. Rae's passions include STEM, climate, gender equality and gaming. Rae has been instrumental in bringing to life key campaigns including UNICEF Australia's first-ever podcast NextGen, World Children's Day's Minute of Loudness and Shape the Future.
TV and radio presenter
Carrie Bickmore
Australian talk show and Current Affairs Gold Logie award-winning television and radio presenter, Carrie Bickmore has been a UNICEF Australia Ambassador since 2012. Carrie formerly hosted The Project on Network 10 and is currently a radio presenter on Carrie & Tommy on the Hit Network. She's a big advocate of UNICEF's Mother's Day campaign every year and has inspired her audiences to fund incredible neonatal projects in the Asia-Pacific region. We love the article she wrote for Vogue in 2020 for our International Day of the Girl campaign and the continued support she's had for UNICEF over the years.
Australian actor
Callan McAuliffe
Callan McAuliffe is an Australian actor, known for his roles as young Jay Gatsby in the 2013 film The Great Gatsby and Alden in The Walking Dead. Callan has been a huge supporter of our emergency appeal and is passionate about raising awareness about access to quality education around the world. In 2022, Callan went with UNICEF to Laos to visit early childhood development programs and learning centres.
Australian model and philanthropist
Erica Packer
Erica Packer is an Australian model and philanthropist. She visited Laos in 2011 with UNICEF to visit schools in rural areas. She's passionate about children's education and has supported incredible programs in Cambodia and Laos through the Erica Packer Project. In 2021 she created a bushfire response program that delivered community grants to the most affected areas possible. Most recently, she visited Moldova with her son, Jackson, to meet with Ukrainian refugees.
Expert Advisor in Epidemiology
Professor Fiona Stanley
Professor Fiona Stanley is an Australian epidemiologist noted for her public health work, her research into child and maternal health as well as Indigenous health access. Former Australian of the Year, she is passionate about UNICEF's routine immunisation programs for children and regional health security for Australia's closest neighbours.
Experts in their field support UNICEF Australia through media and other activations.
Cricketer
Rachael Haynes
Rachael Haynes is a former international cricketer and vice-captain of the Australian team, Mum to Hugo, she came on board as a UNICEF Australia Ambassador during the ICC Women's T20 World Cup 2020. She joined our For Every Girl campaign which highlighted the gender gap in sport and the potential of girls everywhere to be whoever they want to be. She joined fellow cricketer Alex Blackwell ahead of the World Cup to be interviewed by brave 11-year-old Gemma.
Academic, author and TV presenter
Dr. Susan Carland
Dr. Susan Carland is an Australian academic, author and television presenter best known for her ongoing media presence speaking on her academic specialisation of women in Islam. A passionate supporter of UNICEF's work, Susan started her Ambassador journey by donating $1 to UNICEF for every hateful comment she received on her social media channels. Susan has taken part in multiple campaigns, including recording a Vaccine Diaries video alongside husband Waleed Aly.
Author, journalist, documentary maker and presenter
Tara Rae Moss
Tara Rae Moss is a Canadian-Australian author, documentary maker and presenter, journalist, and UNICEF Australia Ambassador. In 2015, Tara travelled with UNICEF to Lebanon to meet with Syrian refugee families living in both tented settlements and the Lebanese community after more than four years of fighting in Syria. Tara was previously diagnosed with Complex Regional Pain Syndrome (CRPS) and was an incredible advocate for disability, including the piece she wrote for International Day of People with Disabilities. Tara Rae is in remission from CRPS and now focuses her attention on human rights, gender equality, climate and emergencies.
Expert Advisor in Vaccines and Immunisations
Chris Maher AO
With a highly distinguished career on the frontline of polio eradication and immunisation program management, Chris Maher is UNICEF Australia's Expert Advisor in vaccines and immunisations. With over 30 years in the public health sector, Chris has worked for the World Health Organisation (WHO), has been involved in global immunisation and disease eradication programs and was awarded the title of Officer of the Order of Australia by the Government of Australia in 2018 in recognition of his work on global polio eradication. Chris is currently a Senior Specialist Adviser to Respond Global (an Australian-based organisation dedicated to supporting health emergencies).
Experts in their field support UNICEF Australia through media and other activations.
Our ambassadors in action
More information about our Celebrity Ambassadors