22nd June 2018
– In the two and half years since the launch of its global partnership with the United Nations Children’s Fund (UNICEF), Louis Vuitton has raised over US$5 million for vulnerable children in urgent need through its global network of stores and customers.
Nearly 250 million children live in countries affected by conflict and millions more face risks from natural hazards and fast spreading epidemics. Every day, somewhere around the world, a child wakes up to a life filled with violence, persecution and hardship. Louis Vuitton renews its promise to bring hope for a better life to these vulnerable children with its partnership with UNICEF.
Over these two and a half years, multiple events have enabled the Louis Vuitton for UNICEF partnership to raise over US$5 million. The partnership launch, in January 2016 at the UNICEF Ball in Los Angeles, was supported by several celebrities such as Nicole Kidman, Léa Seydoux, Mariah Carey and Selena Gomez, to name a few. Funds have been raised through proceeds from the sale of a dedicated jewellery item, the Silver Lockit. Inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings, the Silver Lockit is a symbol of protection and was chosen to signify sealing one’s promise to help children in urgent need.
This summer, Louis Vuitton is launching a new version of the bracelets: The Silver Lockit Fluo, retailing at AUD$ 390, AUD $150 of which is donated to UNICEF to support programmes for the most vulnerable children all over the word.
“Every day, millions of children are experiencing violence, conflict and diseases. Now more than ever, the need to stand together for and with children is critical. UNICEF works with businesses, and all partners, to find new and more effective ways to reach the children and young people still being left behind. Partners like Louis Vuitton are critical to helping us reach every child, especially the most vulnerable children because every child deserves a childhood, a fair chance in life” says Gary Stahl, Director of Private Fundraising and Partnerships, UNICEF.
UNICEF is there before, during and after humanitarian situations. In Syria, since just the beginning of the year, we have reached over 3 million children under five with polio vaccinations and 13 million people with drinking water. In Cox’s Bazar, the Rohingya refugee humanitarian crisis continues to affect the lives of hundreds of thousands of children and their families. With partners, we have helped the Government immunize 900,000 children and adults against cholera, and screened nearly 263,000 children for malnutrition. Over 400,000 Rohingya children continue to need psychosocial support and other protection and education services.
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UNICEF promotes the rights and well-being of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
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