UNICEF is starting a global movement to fight unfair – to eliminate the burdens that deprive children of their rights and to build a more equitable world.

It starts with a conversation. Here are eight tips to have an informed and persuasive discussion with your friends, family and colleagues.

1. Start with the basics

There are four principles that guide the UN Convention on the Rights of the Child and also help in guiding our discussions.
  • Child rights are for absolutely every child, everywhere, without discrimination, bias or favouritism on any basis. No exceptions.
  • The best interests of children must be the main concern in any decisions that affect them.
  • Children have the right to live, survive and develop healthily.
  • We should always respect children’s opinions. 

2. Know the difference between equity and equality

We often think of things being fair when everyone has the same. But actually, that’s not quite right.
Take this cartoon. The situation on the left may be equal but it isn’t fair. Fair is when everyone – particularly those facing the most disadvantage – have what they need. That’s equity.

Comparing equality and equity of child rights
Equity matters because every child deserves a fair chance to survive, develop and reach their potential. These rights are enshrined in the UN Convention for all children, everywhere. It doesn’t matter where they live, what language they speak, whether they are boys or girls, what their religion or culture is, whether they have a disability or whether they are rich or poor.
A child’s opportunities in life shouldn’t be determined by things they can’t control.
The goal isn’t for everyone to be the same. It’s for everyone to have the same chance. We want equity-based policies to eliminate the unfair and avoidable circumstances that deprive children of their rights.

3. Before you talk, listen to children

10 year old boy holding a sign with the words 'Every Child'.
"I want to tell you that children have rights, for example, to have food, family and clothes, to be able to write and read. But the most important thing any child could want is a family, imagination and love." - Benjamin, 10.

Children are experts in their own lives and experiences. They have the right to contribute to discussions that affect them and they often have valuable insights that just don’t occur to adults, so take the time to listen.
Ask the children in your life about what’s important to them and what they think about issues affecting young people. If you’re covering a sensitive or distressing topic, this guide has some important tips to consider first.
For a broader view, check out this report on our recent conversations with more than 1,500 children in Australia.

4. Have some key facts up your sleeve

Here are five reasons the world is still a deeply unfair place for the most disadvantaged children:
  • One child dies from violence every five minutes
  • 58 million children are missing out on school
  • 99% of the world’s maternal deaths occur in developing regions
  • One in five children aren’t immunised against deadly diseases
  • Three million children die from malnutrition every year 
Want to know more? Read our full report: For every child, a fair chance – The promise of equity.

5. Prove that change is possible

Young child receiving a vaccination against Polio
Polio cases are down by an incredible 99% since 1988 - that's 11 million kids spared from disability and death. It's proof that when the world unites, we can achieve historic change. © UNICEF/NYHQ2011-2510/Asselin

Tremendous progress has shown that we can reduce inequities within and among societies. In recent decades the world has:
  • Cut child death rates by half;
  • Put over 90 per cent of children in primary school; and
  • Given 2.6 billion more people access to safe water. 
Inequity is not inevitable.

6. Remember: children aren’t victims and we’re not heroes
Children can take an active role in shaping their own lives and the world around them – here are five young Australians who are literally changing the world – so try to avoid language that creates distance between ‘us’ and ‘them’.
Our job isn’t to ‘save’ children or ‘give’ them a future. We’re allies who work together. It’s our job to protect and promote children’s rights and to support, strengthen and assist children and their communties in taking their own action.

7. Define children by their potential, not by their hardships

Words matter, so choose language that recognises the inherent value and dignity of children’s lives.
A girl fleeing Syria is so much more than a refugee or victim of trauma; she’s a survivor and she’s a student looking for a chance to learn again.
Our language also tends to define children by a single problem, rather than as multifaceted and complex people. Refer to a ‘disabled boy’ and he’ll be seen as just that. But a ‘boy with a disability’ is first and foremost a boy.
It’s simple but hugely important: children are children first.

8. Talk about real people and real experiences

It’s only human that we relate to stories and faces more than numbers and facts.
If you want someone to be outraged by violence, give them the real words of child survivors.
If you want them to care about education, help them remember the little moments of fun, friendship and discovery that come with learning.
If you want to fight unfair, take every opportunity to share children’s stories with anyone who will listen.

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