Australia’s leading telcos have come together to launch text messaging as a new fundraising channel for Australian charities.

UNICEF Australia is pleased to be named by the Telco Together Foundation as the first Australian charity to use the Premium SMS donation channel, as part of a pilot program with up to 15 charities launching text-to-donate campaigns over the next 12 months.
Text SAVE to 1995 8888 to donate $5 to UNICEF and help provide lifesaving medicine to a child.

($5 donation charge will appear on your mobile bill or usage history. This donation is available on eligible plans, except Optus prepaid. We may keep you updated by phone/SMS. To opt out and for full T&C visit  or call 1800 884 223.)
UNICEF Australia’s text-to-donate campaign launched today, with 100 per cent of each text from a donor contributing $5 to UNICEF’s worldwide programs for children.
“Every five dollars people donate through UNICEF can help make the difference between life and death for a child in a major emergency,” UNICEF Australia’s Director of Fundraising and Communications Michael Newsome said.
Mr Newsome acknowledged the work of the Fundraising Institute of Australia, telecommunication companies Telstra, Optus and Vodafone, and the Telco Together Foundation, for making it possible for Australians to give in what he described as an incredibly simple and immediate way.
“Every 20 seconds a child like Iride dies needlessly”
For more information about text-to-donate giving, visit

Stay informed

Powerful stories, photos and breaking news delivered to your inbox.